If you can't paint a clear an accurate picture of where you want to go, you can't get there.
There are a lot of different avenues to the same outcome. Define what success means to you, what you want and what you do not want. Ask yourselves these questions:
Your Goals and Vision
- What got you started? What was the reason? What's the goal?
- What's your true market potential?
- What is your USP and is it a consistent theme throughout all your different communications?
Your Business
- Describe completely what your business or career does.
- What were the things that initially drove your success?
- Excluding yourself, your family and your clients, Who else will benefit from your success?
- How many of your suppliers could be motivated to grow your business?
- Can you barter any of your services or assets with other companies?
- How has your products/services or methods of doing business changed since you started doing business?