http://www.cw.com.tw/article/index.jsp?page=1&id=33667
Orignal From: [轉載]比爾蓋茲：下個數位十年的三大趨勢
星期二, 1月 15, 2008
星期五, 1月 11, 2008
星期二, 1月 08, 2008
挪威政府正式禁止 MS Office格式的文件出現在政府網站上
堪稱全球最文明地區的北歐國家對自由軟體的支持一直都走在相當前面。最近挪威政府正式宣佈，未來微軟 MS Office格式的文件將不會在出現在政府的網站上面。因為政府有義務確保所有的人民都能夠平等地取得政府發佈出來的文件，而不是強迫人民一定要先花一大 筆錢去買一套 MS Office才可以使用政府提供的服務。
挪威政府規定，未來政府網站只允許出現三種格式的文件：HTML、PDF、以及 ODF。
對於這三種格式應該在什麼情況下使用，挪威政府也有相當明確的規定：
1. HTML是最優先被使用的格式。
2.如果需要保持文件每一個欄位的版面配置，而且不需要任何文件編輯的時候，使用 PDF。
3.如果是讓民眾下載回去填寫的電子表格，使用 ODF
轉載自:反微軟資訊新聞
Orignal From: 挪威政府正式禁止 MS Office格式的文件出現在政府網站上
挪威政府規定，未來政府網站只允許出現三種格式的文件：HTML、PDF、以及 ODF。
對於這三種格式應該在什麼情況下使用，挪威政府也有相當明確的規定：
1. HTML是最優先被使用的格式。
2.如果需要保持文件每一個欄位的版面配置，而且不需要任何文件編輯的時候，使用 PDF。
3.如果是讓民眾下載回去填寫的電子表格，使用 ODF
轉載自:反微軟資訊新聞
Orignal From: 挪威政府正式禁止 MS Office格式的文件出現在政府網站上
星期五, 1月 04, 2008
創造流量的117個方法
Table Of Contents
Chapter 1: Before You Start
Chapter 2: Search Engines
Chapter 3: Choosing Your Domain Name
Chapter 4: Trading Links and Traffic
Chapter 5: Leveraging Your Visitors
Chapter 6: Building Email Lists
Chapter 7: Some More Free Advertising Opportunities
Chapter 8: Mostly For Merchants
Chapter 9: Marketing Through Other People's Ezines
Chapter 10: Some More Paid Advertising Opportunities
Chapter 11: Getting Other Webmasters To Promote Your Site
Chapter 12: Publicity
Chapter 13: Some Off-Line Promotion Ideas
Chapter 14: Waste Not, Want Not
Chapter 15: Multiple Web Sites
Chapter 16: Using Our eBook To Increase Web Site Traffic
Appendices
Orignal From: 創造流量的117個方法
Chapter 1: Before You Start
Chapter 2: Search Engines
- Idea 1: Spider-Based Search Engines
- Idea 2: Search Engine Cloaking
- Idea 3: Directories
- Idea 4: Specialist Directories
- Idea 5: Pay Per Click Search Engines
- Idea 6: International Pay Per Click Search Engines
- Idea 7: Pay Per Click Search Engines - Bid On Lots Of Keywords
- Idea 8: Google AdWords
Chapter 3: Choosing Your Domain Name
- Idea 9: Easy To Remember Domain
- Idea 10: Getting Type-In Traffic
- Idea 11: Getting Typo Traffic
- Idea 12: Keyword Rich Domain Names
- Idea 13: You Can Have More Than One Domain
- Idea 14: Domains For Your Interior Pages
- Idea 15: Abandoned/Expired Domains
Chapter 4: Trading Links and Traffic
- Idea 16: Exchanging Links
- Idea 17: Web Rings
- Idea 18: Banner Exchanges
- Idea 19: Text Link Exchanges
- Idea 20: Pop-Up Exchanges
- Idea 21: Joining A Top Site
- Idea 22: Surfing and StartPage Exchanges
Chapter 5: Leveraging Your Visitors
- Idea 23: Traffic Conservation
- Idea 24: Traffic Conservation - Search
- Idea 25: Surveys
- Idea 26: Games + Quizzes
- Idea 27: Sticky Content
- Idea 28: Tell-A-Friend
- Idea 29: Post Cards, Greeting Cards and eCards
- Idea 30: Email Hosting
- Idea 31: Host A Discussion Board
- Idea 32: Start a Club or Society
- Idea 33: Bookmark Us
- Idea 34: See You Again Shortcut
- Idea 35: Toolbars
- Idea 36: Create an eBook
Chapter 6: Building Email Lists
- Idea 37: Follow-Up Autoresponders
- Idea 38: Email Newsletters
- Idea 39: Pass It On
- Idea 40: Incentives To Sign Up
- Idea 41: Swapping Ads
- Idea 42: Pop-Up Subscription Boxes
- Idea 43: Ezine Pop-Up Exchanges
- Idea 44: Co-Registrations
- Idea 45: Buying Subscribers
- Idea 46: Buying Leads and Lists
- Idea 47: Promote Your Ezine Off-Line
- Idea 48: Get Listed In Ezine Directories
Chapter 7: Some More Free Advertising Opportunities
- Idea 49: Email Signatures
- Idea 50: Discussion Board Signatures
- Idea 51: Newsgroups Signatures
- Idea 52: Email Discussion Lists
- Idea 53: Free Classifieds
- Idea 54: Posting To FFAs
- Idea 55: Starting Your Own FFA
- Idea 56: Submitting To Web Awards
Chapter 8: Mostly For Merchants
- Idea 57: Starting An Affiliate Program
- Idea 58: Starting An Affiliate Program - Actively Recruit Affiliates
- Idea 59: Starting An Affiliate Program - Datafeeds
- Idea 60: Joint Ventures
- Idea 61: Coupons
- Idea 62: Sweepstakes and Contests
- Idea 63: Sell At Amazon
- Idea 64: Froogle And Other Comparison Shopping Sites
- Idea 65: Your "Thank-you" Page Exit Link
- Idea 66: Customer Follow-Up
- Idea 67: Sell Your Products On eBay
- Idea 68: eBay - Pick an eBay ID That Matches Your Domain Name
- Idea 69: eBay - About Me
Chapter 9: Marketing Through Other People's Ezines
- Idea 70: Advertising In Ezines
- Idea 71: Swapping Ads Redux
- Idea 72: Free Ezine Ads
- Idea 73: Safelists
- Idea 74: Writing Ezine Articles
Chapter 10: Some More Paid Advertising Opportunities
- Idea 75: Buying Banner Advertising
- Idea 76: Buying Pop-Up Adverts
- Idea 77: Buying Abandoned Domain Traffic
Chapter 11: Getting Other Webmasters To Promote Your Site
- Idea 78: Create A Link To Us Page
- Idea 79: Web Site Articles
- Idea 80: Syndicating Web Site Articles Using JavaScript
- Idea 81: Give Away Graphics For A Link
- Idea 82: Give Away Web Templates For A Link
- Idea 83: Syndicating Cartoons
- Idea 84: RSS Feeds
- Idea 85: Syndicate Your Headlines In JavaScript
- Idea 86: Syndicate Dynamic Content
- Idea 87: Create Your Own Directory
- Idea 88: Give Out Web Awards
- Idea 89: Start Your Own Banner Exchange
- Idea 90: Start Your Own Text Link Exchange
- Idea 91: Start Your Own Pop-Up Exchange
- Idea 92: Starting A Top Site
- Idea 93: Offering Follow-Up Autoresponders
- Idea 94: Create a Viral eBook
- Idea 95: Give Away a Free Script
- Idea 96: Creating Shareware and Freeware Software
- Idea 97: Creating Shareware and Freeware Software - PAD Files
Chapter 12: Publicity
Chapter 13: Some Off-Line Promotion Ideas
- Idea 101: Add Your URL and Tag-Line to Printed Materials
- Idea 102: Letterheads and Compliments Slips
- Idea 103: Business Cards
- Idea 104: Rubber Stamps
- Idea 105: Labels
- Idea 106: Direct Mail
- Idea 107: In Your Brick And Mortar Store
- Idea 108: Billboard Advertising
- Idea 109: Newspaper and Magazine Advertising
- Idea 110: Radio Advertising
- Idea 111: Cable TV Advertising
- Idea 112: I.D. IT! Plates
- Idea 113: Promotional Items
Chapter 14: Waste Not, Want Not
Chapter 15: Multiple Web Sites
Chapter 16: Using Our eBook To Increase Web Site Traffic
Appendices
- Appendix A: How The eBook Was Created
- Appendix B: Recommended Discussion Boards
- Appendix C: Copywriting Resources
Orignal From: 創造流量的117個方法
星期四, 1月 03, 2008
行銷人必修 - 廣告文案課程
有說服力的文案能夠...
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讓客戶看完廣告就會立即採取行動或回應
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像一個老練的sales藉由精心安排的銷售話術，不斷的與潛在客戶作互動，並當下處理反對問題，最後要求客戶下訂單，然後送出產品把錢帶回來。
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有說服力的文案能夠讓客戶瞭解到，原來他非常需要你的產品
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有說服力的文案能夠為你找出潛在客戶
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有說服力的文案能夠提升你產品的價值
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有說服力的文案能夠讓你不用打"削價競爭"的混戰
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有說服力的文案能夠讓對的客戶自己來找你
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有說服力的文案將會讓客戶渴望聽到關於你、你的服務、以及所有你提供的消息
想了解更多，請至 http://www.guanxitrade.com/copywriting
Orignal From: 行銷人必修 - 廣告文案課程
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